V-Appstore

As Vivo is primarily a smartphone manufacturer, its application store is designed to handle multiple functions on a smartphone such as managing apps, photos, contact lists, messages and calendars.  A user can see applications in several categories and then sort these applications based on the number of downloads, the rating of the application and the time spent on the application. 

The Vivo App store is one of the main mobile application stores in China.  The app store is preinstalled on all Vivo smartphones and it claims to have over 10 million free applications and games available to Vivo smartphone users.  Vivo is a subsidiary of China’s BKK Electronics which also manufactures important Chinese smartphone brands such as OPPO, OnePlus and Realme.  The company has seen significant growth in the past years and as of Q2 2018 Vivo held a market share of 18% in the Chinese smartphone market.

Vivo’s App Store also provides a feature to help developers get attention for their apps without paid promotion with a program called the “Aurora Awards”.  Developers can submit apps to Vivo which are judged based on the design, quality and innovative features of an app.  If an application wins an award it is listed under a special tab which is easy for Vivo App Store users to find and navigate.  The chart below shows how an application is discovered for Aurora Award winners.

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